Pauline | Alba Dogs

Our dogs are communicating with us all the time. Not just through barking, whining or pulling on the lead, but through their whole body. The position of their ears. The movement of their tail. Their mouth and jaw. The way they hold their head. Their posture. Their coat. Their breathing. Where they choose to stand. Whether they move towards something — or away from it. And sometimes, the quietest changes can tell us the most. Learning to really look When I work with a dog, one of the first...

One of the questions I’ve been thinking about recently is: “Who is Alba Dogs actually for?” It’s a really important question for any small business. If we don’t know who we are trying to help. It can be difficult to create the right services, the right content and, most importantly, to reach the people who genuinely need what we offer. Pauline (Founder & Owner of Alba Dogs) & Amber (Her beloved Golden Labrador & Inspiration) So, let me introduce you to the people I believe Alba Dogs is here...

When a dog is struggling, it’s completely understandable to want to help them feel better as quickly as possible. Many guardians are told that if they simply keep exposing their dog to the things they find difficult, they’ll eventually “get used to it.” Sometimes they are encouraged to push on through the worry, hoping confidence will come with repetition. But what if confidence doesn’t come from enduring? What if it comes from feeling heard? Recovery isn’t about coping. It’s about healing. A...