Pauline | Alba Dogs

One of the questions I’ve been thinking about recently is: “Who is Alba Dogs actually for?” It’s a really important question for any small business. If we don’t know who we are trying to help. It can be difficult to create the right services, the right content and, most importantly, to reach the people who genuinely need what we offer. Pauline (Founder & Owner of Alba Dogs) & Amber (Her beloved Golden Labrador & Inspiration) So, let me introduce you to the people I believe Alba Dogs is here...

When a dog is struggling, it’s completely understandable to want to help them feel better as quickly as possible. Many guardians are told that if they simply keep exposing their dog to the things they find difficult, they’ll eventually “get used to it.” Sometimes they are encouraged to push on through the worry, hoping confidence will come with repetition. But what if confidence doesn’t come from enduring? What if it comes from feeling heard? Recovery isn’t about coping. It’s about healing. A...

Living with a dog who finds navigating the world a little tricky isn’t always easy. Perhaps your dog barks at other dogs, pulls on the lead, freezes when they see something unfamiliar, or becomes overwhelmed by everyday life. Maybe you’ve stopped visiting places you once enjoyed because you’re worried about how your dog will cope. If any of this sounds familiar, I’d like to ask you a question… How are you feeling? We spend so much time thinking about our dogs that we often forget to check in...